Health insurance is a very sensitive and important topic. Knowing the ins and outs of health insurance, as well as your clients’ needs, is invaluable. In building your health insurance agency, you must consider every aspect of the business from the clients to your own insurance.
1. Secure Information
A lot of agencies these days operate primarily on computers and within online portals. Sensitive information sits in files and computers and are beacons for cyber-attacks if not protected. Still, more health insurance agencies are moving over to new technology because of the ease of use and ability to secure multiple copies. Make sure your agency has a secure network and firewall.
2. Create a Comprehensive Training Program
Your agency is only as good as your employees. Investing in a good training program can make all the difference in making and keeping clients. Knowledgeable agents can retain loyal clients by helping them through the difficulties of health insurance and maintaining quality standards.
3. Offer Employee Benefits
To retain clients, you must first retain good employees. Offering good benefits and pay can draw great talent to your agency. Great employee benefits can include:
- Paid time off
- Vacation days
- Health and life insurance
- Retirement benefits
- Dental and vision
- Maternity and paternity leave
- Childcare benefits
When in doubt, run a poll with your employees. They will likely be honest with what they want to see in their benefits package.
4. Purchase and Maintain the Right Insurance
Even insurance agencies need insurance for themselves. As a health insurance agency, your business faces a lot of unique risks, especially when it comes to professional liability and cyber liability.
5. Work Smarter, Not Harder
Everyone’s heard this saying before, but it’s incredibly true. Tearing your insurance agency in multiple directions will only exhaust you and your employees. There are multiple ways you can work smarter for your agency. Investing in skilled employees is one. Another is working to find a way to simplify your platform and make all marketing content concise and to the point. Simplifying things make it easier not only for you and your employees, but for clients, as well. As long as your employees are knowledgeable and your platform is easy to understand, clients should be drawn to your company as opposed to others who are trying to spread themselves too thin over multiple platforms.